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Magazines

Research World (April 2000)

When considering the long-term effects of advertising, Internet advertisements can only be seen as part of an integrated media mix, re-enforcing messages that have become ingrained in memory. But the Net is an immediate medium and short-term effects...

Catalogue: Research World 2000
Author: ESOMAR B.V.
April 1, 2000
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Citation

B.V., E. (2000a, April 01). Research World (April 2000). ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/research-world-april-2000-


Research papers

Understanding customers' naive theories of high-tech products and services

We developed a new methodology for qualitative research based on cognitive science to study the conditions of diffusion of technological innovations. The method focuses on customers naive theories about high- tech products and services. It is...

Catalogue: ESOMAR Congress 1999: The Race For Innovation
Author: Stefana Broadbent Carles
September 1, 1999
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Citation

Carles, S. B. (1999a, September 01). Understanding customers' naive theories of high-tech products and services. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/understanding-customers-naive-theories-of-high-tech-products-and-services


Research papers

Survival of the focused

This paper briefly describes why the Internet is important to marketers. It then discusses the need for effective research to create effective online relationships between companies and their customers. Following this it looks at the different stages...

Catalogue: ESOMAR Congress 1999: The Race For Innovation
Author: Alex Johnston
September 1, 1999
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Citation

Johnston, A. (1999a, September 01). Survival of the focused . ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/survival-of-the-focused-


Research papers

Ask a cyberquestion!

This paper examines the development of the Internet as its relates to marketing and the role of online customer research. It looks at the changing relationship between marketer and customers, the impact of virtual communities, the development of...

Catalogue: New Monograph Series Vol.8: International Marketing Research
Author: David Pring
September 1, 1999
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Citation

Pring, D. (1999a, September 01). Ask a cyberquestion! . ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/ask-a-cyberquestion-


Research papers

Radio listening in multimedia homes

This paper considers the use of radio in multimedia homes. These are defined as homes that have access to additional television channels via cable or satellite and those that have access to the Internet. Data on quality of viewing/listening derived...

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage
Authors: Liz Landy, Richard Windle
Company: Ipsos MRBI
June 15, 1999
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Citation

Landy and Windle (1999a, June 15). Radio listening in multimedia homes. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/radio-listening-in-multimedia-homes


Research papers

Internet testing

This paper presents the results of the first large-scale parallel-testing program in the United States between central location (mall-intercept) and Internet interviewing. The research is significant because it demonstrates contrary to the...

Catalogue: ESOMAR Net Effects 1999
Authors: Joseph Willke, Christine Adams, Zara Girnius
Company: Nielsen
June 15, 1999
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Citation

Willke, Adams and Girnius (1999a, June 15). Internet testing. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/internet-testing


Research papers

Forecasting the e-commerce revolution

The development of international trade as we have come to know it today has been the climax of many centuries of change. I argue that we now stand on the brink of a new revolution in world trade that will fundamentally after the way in which we live....

Catalogue: ESOMAR Net Effects 1999
Author: Simon Duke
Company: Ipsos MRBI
June 15, 1999
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Citation

Duke, S. (1999a, June 15). Forecasting the e-commerce revolution. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/forecasting-the-e-commerce-revolution


Research papers

International marketing on the World Wide Web

This paper describes the transitions in business use of the Internet and the research opportunities this offers. It reviews some the different research techniques currently used including what works and what does not and reviews the results of...

Catalogue: ESOMAR Net Effects 1999
Authors: Ken Sturgeon, Simon Winter
Company: RONIN International
June 15, 1999
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Citation

Sturgeon and Winter (1999a, June 15). International marketing on the World Wide Web. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/international-marketing-on-the-world-wide-web


Research papers

The Internet and the changing role of market research

This paper addresses the important role that the Internet plays in a changing market research environment. It uses case histories as a backdrop to analysing the problems and advantages associated with Internet-based research. It also identifies...

Catalogue: ESOMAR Net Effects 1999
Authors: Peet Venter, Meyer Prinsloo
June 15, 1999
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Citation

Venter and Prinsloo (1999a, June 15). The Internet and the changing role of market research. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/the-internet-and-the-changing-role-of-market-research